The Transformation of John Mackey, by Ralph R. Reiland, Mises.org Daily Article, 13 Jun 2006
"'As a businessman who knows something about marketing and branding, I can tell you the freedom movement is branding itself very poorly.' By incorrect branding, Mackey means that too much emphasis about individual freedom has been focused on side issues, such as the legalization of drugs, and not enough on the big picture."

Writings

Winning the Battle for Freedom and Prosperity, Liberty, Jun 2006
Related Topics: Business, Educational Freedom, Free Markets, Health, Health Care, Life Extension, Personal Responsibility, Socialism
Updated from speech given at FreedomFest 2004
"... becoming an entrepreneur completely changed my life. Everything I believed about business was proven to be wrong. ... The most important thing I learned ... was that business wasn't based on exploitation or coercion at all. ... In other words, business is not a zero-sum game with a winner and loser. It is a win, win, win, win game — and I really like that."

Interviews

Sunni's Salon Interview with John Mackey, by Sunni Maravillosa, May 2005
"I no longer think of myself as a leftist, but I definitely don't think of myself as from the right either. For the past 25 years I've thought of myself as a libertarian, but I'm now beginning to move away from that label as well. I have a number of intellectual problems with libertarianism as a political philosophy as it currently exists."