Reference

Psychology - Wikipedia, the free encyclopedia
"Psychology (ancient Greek: psyche = "soul" or "mind", logos/-ology = "study of") is an academic and applied field involving the study of the mind and behavior, both human and (less frequently) nonhuman. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness. ..."

Articles

The Myth of the Rational Voter, by Bryan Caplan, Cato Unbound, 6 Nov 2006
Related Topics: Voting, Democracy, Economists, Logic
"In a sense, then, there is a method to the average voter's madness. Even when his views are completely wrong, he gets the psychological benefit of emotionally appealing political beliefs at a bargain price. No wonder he buys in bulk."