The sudy of the mind and of human behavior

Reference

Psychology - Wikipedia, the free encyclopedia
"Psychology (ancient Greek: psyche = "soul" or "mind", logos/-ology = "study of") is an academic and applied field involving the study of the mind and behavior, both human and (less frequently) nonhuman. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness. ..."

Articles

The Myth of the Rational Voter, by Bryan Caplan, Cato Unbound, 6 Nov 2006
Related Topics: Voting, Democracy, Economists, Logic
Posits that voters mistaken beliefs, in particular about economics, do not "cancel each other out" but instead they compound
"In a sense, then, there is a method to the average voter's madness. Even when his views are completely wrong, he gets the psychological benefit of emotionally appealing political beliefs at a bargain price. No wonder he buys in bulk."